TGCI 70: Invest like the Top 1% Wealthiest People

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Episode 70: Invest like the top 1% Wealthiest People

Copy of EP #18 - 2 Guests


In today’s show, Pancham interviews Holly Williams. Holly is the founder of and the author of “Hidden Investing: What The Wealthiest 1% Know That We Don’t”

Holly was an advertising executive by day and a real estate investor by night. After 2 decades of juggling investing and advertising, she finally said goodbye to her 9-5 job, discovered what she describes as “hidden investments”, established, and is earning passive income solely on her properties.

Here’s the best thing: already has over 20 communities and has encompassed over 4,500 units!

In this episode, we’ll talk about her hidden investments and different assets she invested in. She will also share the myths in real estate investing and the truth behind those myths.


Want to know how to invest like the top 1% Wealthiest People? Well, don’t miss this episode! Enjoy! 

Pancham Gupta
Screen Shot 2020-10-30 at 11.30.51 AM
Holly Williams

Tune in to this show and enjoy!

Copy of Quote #00 - 1 Guest

Timestamped Shownotes:

  • 2:47 – Pancham introduces Holly to the show
  • 4:13 – Why she decided to invest in real estate
  • 9:40 – Her purpose in writing Hidden Investing
  • 16:37 – How she diversifies her investments to maximize cashflow
  • 21:46 – Her personal favorite investments
  • 24:13 – Getting ready for the worst case scenario
  • 27:47 – First investment outside Wall Street
  • 29:08 – Her fears in investing outside Wall Street
  • 30:25 – On planning ahead of time to have better investments
  • 32:50 – Her advice to investors who are starting out
  • 35:28 – Holly’s contact information

3 Key Points:

    1. Her acquired learnings throughout her real estate career
    2. Different assets to invest on to earn passive income
    3. Importance of prospectively planning your investments 

Get in Touch:


Read Full Transcript


Welcome to The Gold Collar Investor Podcast with your host, Pancham Gupta. This podcast is dedicated to helping high-paid professionals to break out of Wall Street investments and create multiple income streams. Here is your host, Pancham Gupta.

Hi, this is Joe Fairless. If you wanna diversify out of Wall Street investments, then listen to The Gold Collar Investor Podcast.

Hey, this is Mauricio Rauld, founder and CEO of Premier Law Group and if you are serious about investing in real estate, listen to The Gold Collar Investor podcast with Pancham Gupta.


Pancham: Welcome to The Gold Collar Investor podcast. This is your host, Pancham. I really appreciate you for tuning in today. Let’s get into today’s show. When I graduated from Carnegie Mellon University and started working in the corporate world, I started thinking about investing. Investing the hard earned money that I’ve been, you know, earning or just started earning. As a new graduate with no financial education, the only thing that I could find to invest involves the stock market. World of finance is so big. Everyone knows that. It was an intimidating feeling to even start. There was this overwhelming feeling that I had that how little I knew and that feeling kept me from taking even the very first step. Being in the tech world, I had this natural inclination to invest in the tech stocks and now everyone knows with the benefit of hindsight which is 2020 that sector has done pretty well. I had a feeling that this sector is going to do well for the next decade. So, I really based my investing on my gut feeling, not based on a sound financial decision. I was hoping that the market will go up then 2008 happened. Hope as a strategy did not work. In 2012, I read this book Rich Dad Poor Dad and there was this one line that was said in that book that stuck with me and it said investing based on hope is called gambling. Kiyosaki mentioned investing is a game of skill, not a game of chance. Fast forward a few years, I discovered the world of private syndications that is investing passively in sound businesses. My guest today Holly Williams calls this investing as hidden investing. In fact, she wrote a book on this topic Hidden Investing – What the Wealthiest 1% Know That We Don’t. So, a bit about Holly before we get into today’s show. Holly Williams spent 25 years building career as a successful advertising executive before getting into multifamily real estate investing. For years, she doubled in real estate while in her day-to-day job having purchased a Manhattan apartment and a few single family and multi-dwelling homes. Now with over two decades of multifamily real estate investment experience, owning properties and investments in New York, Texas, Ohio and Mississippi, Holly has grown her wealth and has retired as an advertising executive. Holly is the founder of which has about 20 communities and compassing over 4500 units and offers passive opportunities design to minimize risk and maximize cash flow. She is also the author of Hidden Investing – What the Wealthiest 1% Know That We Don’t. Holly, welcome to the show.


Holly: Thank you. It’s so good to be here.


Pancham: Absolutely, fun talking to you today. Are you ready to fire up my listeners break out of Wall Street investments?


Holly: I was born to do that.


Pancham: I can think so, you know, your brand is and it’s all about investing, diversifying outside of Wall Street, so I love to get into that today. So, before we do that Holly like tell our listeners about your background and the person behind that background.


Holly: Well, number one, I was born to do this literally. This whole thing started when I got really mad that I was paying over half my income in taxes. My birthday is April 15.


Pancham: Perfect day, right?


Holly: No one forgets my birthday, you will never after this forget my birthday, so hopefully, you know, next April 15, think of me and if you have listened to any of Pancham’s guests you will be in much better shape next April 15, I can predict that.


Pancham: The tax date, the Holly the tax woman.


Holly: Crazy, isn’t it?


Pancham: Right. So tell us like what’s your background like, you know, how did you go into doing what you’re doing like I know you were in advertisement like tell our listeners about your background a little bit.


Holly: Sure. Well, I grew up in Texas in the suburbs of Houston and went to school in Lubbock, Texas, Texas Tech and I moved to New York early in my career and for a job that was fit to last a year and 30 years later I’m still here. So, I mean to say I like New York and it liked me and so what happened was I was doing well. I was in the—the first internet boom happened and I went to work for AOL when it was small and went to work for comScore when it was small. I worked for a company called Compete when it was pretty small and then we were purchased by a big thing and so you know, I have a little experience in the startup world and a little experience in early Ad tech even lately Ad tech I mean I’m still so—so that’s kind of my background was big data before it was really big. So you know, I found myself paying so much money in taxes. I found myself marrying a great man who cost us $10,000 a year in taxes just to be married. It made of a sense to me. Then I watched my parents who had done all the things you are supposed to do just like most of us and I watched what wealth they had disappeared slowly and then quickly. When I found out who knew that, you know, that 401(k) you have to pay full taxes on it and then they tell you—I even got into an argument recently with an old friend of mine that swears that her income is gonna go down and her taxes will be a lower tax bracket when she retires and I’m like, no. I am sending two kids to college I’m like aren’t you gonna have grandkids, you know, and she said, well, that’s a good point. So, it’s like we are told these things and the more I went along, the more I just was like this are myths. It really is. They are myths. So, I wrote Hidden Investing after I discovered multifamily real estate and realized that yes indeed that the wealthy don’t invest like most of us like we are told, right?


Pancham: Right. So, just peeling the onion a little bit, you said you saw your parents, their wealth was going down slowly and then quickly were you referring to paying taxes on their 401(k) when they actually had to take the money out of it or you’re talking about 2008 crash when their portfolio or their net worth went down?


Holly: All of it. 


Pancham: Okay.


Holly: What happens is that in our heads or at least in my head and I think a lot of people’s heads if the stock market returns 10% a year overtime, that’s true. Nobody is lying to us when they tell us that. In our heads though we think, oh, well, 5 million dollars over here then I’m gonna make 100,000 dollars in income. Even if it goes down, it goes 8-12% they say, right? Whatever. So, I’m either gonna make 80,000 or I’m gonna make 120,000. They don’t tell you that it’s more likely that it will go to 40,000 and then 120,000 but if you need the money when it’s 40,000 you have to take the money out and then you don’t have enough money to make the 120,000. So the stock market goes up and down but the world, whatever they is they tell us, oh, hang in there for the long haul but they are trading a nanoseconds getting richer and richer and richer and that’s really at least that’s been my experience that’s what happened to me and that’s what happened to my parents then cut to 2008 and no matter how safe things were, yeah, it went down, everything went down. So you know, at some point if you’re planning to be retiring or at least me if I said, you know, if I’m planning to retire for 30 years then this isn’t gonna work.


Pancham: Right. Yeah, absolutely. So, you have this interesting background from advertisement, right? You were in advertisement you said you were in AOL, comScore and Complete and then you recently retired with more than enough money coming in from passive investments, right? And recently you spent time writing this book Hidden Investing – What the Wealthiest 1% Know That We Don’t. Tell our listeners why you wrote the book and what are you referring to when you talk about this Hidden Investing?


Holly: Well, if you listen very closely, you’ll hear Warren Buffett, people like Warren Buffett say my secretary pays higher tax rate than I did. You’ll hear Bill gates say similar things. You’ll hear Donald Trump say that, you know, the tax code, he said it in a debate, right? And you’ll hear this people—so it’s not a secret, it’s just that if you didn’t grow up, I grew up filling out when I got out of college, I filled out the 1040-EZ. When I went to grad school I just learned about stocks. What society teaches us in our schools, what the media wants us to know because they are selling their brokerage firms and whatnot, we are bombarded all the time with messages and those messages don’t reflect how the super wealthy, how the uberwealthy 1% was a better name for a book 0.5% and higher is really kinda what I’m talking about and I’m talking about generational wealth, you know, I know that my parents really wanted more than anything to leave my brother and I a little bit to help us along or whatever and you know, it ended up with me paying people under the table to take care of it so that he wouldn’t know, so my dad wouldn’t know that he was broke, you know, it’s just—it was just tragic and I was grateful that I could do that but I realized that here I am I have, yes, I knew about real estate investing so I had a home, I had a four family house in Brooklyn, I had you know, like all of that is a lot of work so I knew—I read Rich Dad Poor Dad he is exactly right, but it’s a lot of work to do what he is doing. So, I knew all of the benefits of real estate, I just didn’t realize that you could do it passively. The reason I didn’t realize that you could do it passively is because our tax code, our tax laws, the SCC makes this laws that you really have to know somebody that’s doing it to get into a private investment versus a public investment. So, most of the wealthy are investing in private investments that aren’t secret, they’re just hidden and if you don’t know to look for them and if you don’t know where to look for them, then you just don’t come across them and then when we hear the news only reports the Bernie Madoffs of the world. They don’t report the others.


Pancham: Right.


Holly: So, I discovered multifamily investing. I moved probably 500-600,000 dollars over 6 years into multifamily syndications and when I had a healthy, you know, I kept re-investing all the returns and you know, seven years later so I found myself I have enough money to live on and really deferring just about all taxes and that’s, you know, because people say that, oh, this rich were taken advantage of loop holes and all, you know what, everybody agrees that we should follow the laws of the land, right? Who would not agree that we should follow the United States laws of our country? Well, that’s what the tax code is and tax were just written to incentivize us to do things and you know whether it’s right, wrong or a different, that’s the law and the United States of America wants us to invest in real estate, you know, you follow the tax code, you follow the law and you create jobs and do really good things for the world and now I really believe that because I think that’s what we are doing.


Pancham: Right. So, this is a great point you mentioned like you mentioned that people think that these are loop holes but they are not really loop holes, actually the government, the tax code was written for a reason in this way they are giving out incentives to people to do this so that in return the government gives you tax breaks so that it’s overall doing good for the economy and by creating either jobs or you know, overall creating the velocity of money which kinda gets added on to the GDP, all that kind of factors and with that so these are not really loop holes, these are the incentives and some of these incentives have been there for decades over decades and yeah, you know, people who like you said who know about those and it takes an effort no one teaches you those things in school and definitely not in your full-time job that you get to learn about these things it’s really after you spend time in learning that’s when you find out.


Holly: Yeah. The 401(k) thing I mean companies make money on them. I mean that’s the most amazing thing, so in my book I go through 10 minutes of investing, you know, and one of those bits is that your 401(k) is just not gonna get you through your golden years, you know, you got any financial calculator anywhere the very first or any financial planner the first or second question that it asks or they ask from whoever is how long do you expect to be retired? This whole system is designed for us to die broke. My parents is exactly—they did exactly what they were supposed to do and they got exactly what the systems meant to do to retire—that stock portfolio you’re gonna have to sell it. The government makes you sell it, you know, when you get to be a certain age they make you withdraw from that 401(k). You put the money in when your taxes are low when you make no money and then when you take it out they tell you that your tax bracket is gonna go down but unless you wanna downsize to a studio apartment and stay home all the time that’s not gonna happen. It’s really not. I don’t want my lifestyle to go down when I retire, I wanna do all kinds of things.


Pancham: Right. Absolutely. 


Holly: It’s all a myth. It’s a myth.


Pancham: Yes. My opinion there is that, you know, I like diversification that I agree with you that there are many, many options. I do like to invest not particularly in 401(k) but I do have investments in stocks but like you know…


Holly: 401(k) are bets, that’s just it. They are not lying. So, listen I maxed out on my 401(k) forever I mean you should do that I mean that’s not a bad thing. It’s just what we think is that’s gonna be enough and it’s gonna be if I’ve got this million dollars then I’m gonna make the 6 figure income from it because the stock market returns 10% and that’s just not what’s gonna happen.


Pancham: Right, no, that is absolutely true. So, you mentioned like in your book Hidden Investing, so the hidden part is really this private investments, right? Where you need to know the people who actually are doing these investments and that’s the only way for you to actually get into them and you’ve invested in multiple of those and I was also blindsided to this or not really blindsided I mean I did not really know anything about them until I started learning about it and that’s how I got into it. So, you have actually done mainly multifamily investments, right? There are many, many different kinds of private investments, have you done anything else other than multifamily investments?


Holly: Oh, that is book number two. And I’ve actually started a Facebook group on Hidden Investing, we are gonna talking about all kinds of different things. I’ve discovered over the last couple of years, I’ve discovered this unbelievable things called infinite banking. I had a life insurance policy because again hello that’s what you’re supposed to do. So, my daughter was born, we got a whole life insurance policy. So, I’ve discovered that and I’ve got oh my goodness it was the same—it’s been the same reaction that I had with multifamily like this can’t be-


Pancham: True.


Holly: -can’t be true. This can’t be legal. What happens if anything, if you take the big Wall Street salaries and you take the big buildings in Manhattan I mean here I am I have a nice life that’s great thing, there’s no question. I’m so, so very grateful, you know, our house in Woodstock, right? But it’s not this compound. It’s a really nice little house and I’m on the deck and everybody is having a great time, right? You know, if you take all of that out, there’s a lot of money left over to share. So what you want to do is meet like-minded people. If you’re listening to this podcast, you’re on your way to doing that. But you have to meet like-minded people I’ve discovered private money lending, I’ve bought one mortgage note, I’m getting into that. So, again it’s really about we spent a lot of time learning or I had I did and you know, learning about P&A ratios and learning about, you know, stocks and how it works and all that. They never taught me about any of this other stuff, but it’s worth a little bit of time to just explore and so what my book is intended to do is to just really get people thinking and to open up your mind because the biggest thing that the 1% has is they think about money differently. You talked about the velocity of money, I’ve never heard that term and so I’ve got into this world. It is so very true I mean I never thought about it. We put money in the bank but the bank is investing in our real estate, you know, that’s crazy. They have taken your money, taken my money then they are going and they are investing in this so why don’t I just bypass the bank and go directly, but you really have to be careful about, you know, just really knowing the people and there’s longevity and diversification I mean it’s actually the first multifamily deal that I did I put a quite a bit more money than I had anticipated into it so that we could do it because it was my first deal and I put more money than really I was and so I made a lot of money when we liquidated it but I decided not—there’s a thing called a 1031 Exchange, right? So you can roll—I decided not to do that because I didn’t want that much money into one thing. When the stock market talks about diversification they mean like different mutual funds and things I mean wealthy people talk about diversification, they talk about real estate versus art versus-


Pancham: Golden silver.


Holly: -private lending versus oil wells versus I mean they are really talking about diversification and so I’ve grown to understand that a lot better as well.


Pancham: Yeah, I know great.


Holly: I mean I’m still in the stock market. I bought a stock this morning as a matter of fact.


Pancham: Good for you. I think what you mentioned there is some of those things we talk about on the show as well like not investing we have had a show Dave Van Horn talk about all that stuff, infinite banking like I’m personally a big fan of that. I have a Show Number 5 people who don’t know what that is just go listen to Show Number 5 it talks all about that. And then you also talked about private money lending and you know, that’s something is again what banks are doing is similar thing they take your money and they lend it out to other people at higher rate and they keep the spread. So, yeah, you can do private money lending and all of these things come with some kind of risk and banks kind of mitigate that risk because they have in-house teams to write out the people and you know, all that stuff and so you have to do the same thing so you have to really make sure that, you know, what you’re doing so these investments do come with some kind of risk and you have to just know that and thank you for sharing that. So, you know, Holly, you’ve invested in so many different asset classes now or diversified over different things, stocks, private money lending, all that. So, if you have to pick one what is your favorite and why?


Holly: Well, you mentioned about knowledge so I mean multifamily syndication is just well real estate in general to me is, you know, by no means an authority but I know that that’s my area of expertise, I don’t even begin to claim that I know, you know, all about infinite banking, right? I’m learning about it though and I’m doing it and it’s incredible. But I certainly am not in authority on it, you know, maybe someday I’ll be back talking about that who knows but you know, multifamily syndication has given me the opportunity, you know, the wealthy invest in hard cash flowing asset. That’s what they do and real estate is just one of the very best and the best from a tax perspective and from a risk perspective as long as you’re doing it—I tell people that like I bought, oh, what’s a good stock, I bought American Eagle Outfitters because my daughter likes the jeans and I saw all of her friends they go to the mall and they run towards American Eagle and tax on which is private company and I invest in that. So, I bought some and it’s been going great and they report earnings next week whatever but it went down today but yet they are still saying it’s—so you can have great earnings and the stock will go down. You can lose money or have no revenue at all and the stock goes up. So it’s all emotional. And so a lot of this what I like our assets, what I like about real estate is that it’s very, very simple. The tenants move in, they pay rent, they pay all the expenses and then what’s leftover is profit and if the profit, the net operating income of the property increases then you make more money. I mean all the time, 100% of the time. Now, it might not 100% go up in operating income but you know that that’s the metric, right?


Pancham: Right.


Holly: I don’t know what the metric is on a stock that I buy. So in reality I know a lot more about it than I do a whole lot of other things.


Pancham: Got it. Okay, so now we are in the middle of COVID-19 environment and I’ve been asking this questions to everyone, how are you changing your strategy? Have you changed anything because of it?


Holly: Yeah. So, a couple of things, first of all, we plan every project that I’m involved we planned for this. We didn’t plan for global pandemic but we plan just mentioning net operating income we plan with net operating income to go down 20%, you know, if something happened or it went down. Some of our properties we plan to go down even more so we are in a position to begin with where our income could drop 20% or 30% before we really could not pay the expenses on the property. So, that’s the first thing. Second thing is I’ve been very we’ve been monitoring collections and occupancy every week and some properties are doing much better than others. None of it right now are set to lose money, right? We’ve done some things like just in case like we’ve gone a quarterly distribution instead of monthly so that we make sure that we have enough cash. That’s the thing you don’t wanna get stranded without enough cash. You don’t want to have a loan product that you have to get out of at the wrong time, so if you can keep some reserves and be conservative. So, we’ve cut back on the frequency of distributions, a couple of properties we’ve not given distributions but those continue to accrue I mean I’ll get them I’m not just—I voted actually. We will save the cash because we don’t know what’s gonna happen. We really don’t. And that’s the whole idea with most investing you wanna limit your dependence on things that you can’t control as much as possible and real estate allows you to do that and we’ve done that. So, we are monitoring it very closely. I will tell you that I live in New York City and people are fleeing New York City like in accrued to my husband we are going back, my daughter is actually gonna start school, we will see how that goes but I don’t have any friends there anymore they are all gone. And so what’s happening in the market, most of the markets that I’m in are in outside of New York City and really in the south and Texas and those markets were still doing very well.


Pancham: Great.


Holly: We keep the best we can and cut back where we can and see how it all does but I’m pretty confident that we are gonna come out of this stronger.


Pancham: Cool. Well, that’s great. Thank you for sharing all of that. So, we will be back after this message.


Pancham: If you want to know the top six reasons on why you should consider diversifying outside of the Wall Street then you are in the right place. I have written a free report for you. It goes into not just the top six reasons why investing in stocks, 401(k)s may not be the sound strategy but also what are the alternatives. Get your free report today on I repeat


Pancham: Holly, now we will move on to the next section of the show which I call Taking the Leap round and I ask these four questions to every guest on the show and my first question for you is when was the first time you invested outside of Wall Street?


Holly: I did an angel investment, I did two angel investment with friends of mine that went to startups and I remember checking something about how much money you make or how much what your net worth was or whatever I didn’t realize that that was like a questionnaire about something called an accredited investor so I was an accredited investor before I even knew what that was and now I know what that is and people that I know my work is a square root of theirs. They don’t know what it is either because it’s hidden, if they just look.


Pancham: Right.


Holly: I did a couple of angel investments and that’s what most people think when I talk to them about multifamily they think, oh, I invested in so-and-sos company and they didn’t amount to anything I mean I’ve got one that still has made money, so that the stock there could be some hope, you know, but hope is not a strategy, right?


Pancham: That’s right.


Holly: So, those were the first two investments and that’s what I thought private investing was or venture capital that sort of thing.


Pancham: When was that?


Holly: Oh, 2008, 2009, 2010, a while ago.


Pancham: Got it. So what fears did you have to overcome when you first invest in those two angel investing companies or when you did angel investing?


Holly: Yeah. First, it wasn’t enough money that I was gonna like, you know, not eat, my daughter not gonna go to college or something, right? So that’s the first rule. But you know, I knew the people and I knew that if it went south it wasn’t gonna be for luck of smarts or trying or effort and really I’ve invested three and they are all still going. None of them have turn into Facebook but you know, one of them is sold and I have stock in another thing, you know, I’m gonna make a little money but it’s not an income producing when I discovered multifamily investing a friend of mine, a good friend, I invested with him just to help him above anything and that’s when I learned that you could buy real estate passively and I was like, oh my goodness, because people think it’s a REIT, right? Real estate investment trust, well, no, because REIT is at least a public REIT is a mutual fund that buys real estate. You’re buying shares in the mutual fund, they are getting the real estate benefits. You may be getting a little of them but not really.


Pancham: Yeah. It depends how it is set up.


Holly: And I talked about that in my book as well.


Pancham: Great. Great. So, my third question for you is can you share with us one investment that did not go as expected.


Holly: Well, none of them have gone as expected. A lot of them got better than expected. Almost all of them had bumps in the road. Almost all of them, one of them is probably the angel stuff because I’m not as familiar with it. We had one property that had two hurricanes and a fire. What we did was we pulled back and did delay distributions for two quarters while we dealt with insurance. Insurance came, they fixed it then there was sho—this is in Houston, it’s a housing shortage in Houston because if you remember there was this hurricane Harvey that places in Houston that had never flooded before flooded and our apartment complex was one of those places, you know what, we got it fixed. Again, we plan and then we made up all—then there was a housing shortage in Houston, filled it up quickly. Had a brand new asset at that point. We kept it for another year paid back all the back distributions and sold it and everybody is thrilled about what happened. So, it’s that ability to mitigate the risk and to go with it. You have to—we have one, another property right now that was hit by a tornado and get this it’s just really one building but there is minor damage in the other buildings as well but they weren’t inhabitable. So, we are getting new roofs for the entire thing I mean that’s just huge. Our insurance is getting new roofs for the entire complex. Oh my goodness, that’s just—we’ve had like five apartments offline because of the tornado. The rest of them we’ve been fixing but the insurance is gonna pay for new roofs for the whole thing. That’s unbelievable. So one month we didn’t pay distribution but that’s okay because now we are getting new roofs and you know, it’s about managing and executing a business plan. That’s why I like working business people because that’s what it is about. That’s really what this whole thing is about is executing a business plan.


Pancham: Got it. It’s great that you mentioned few things that, you know, I always say go try to get insurance on your stock portfolio and see what they say. So, all right, my last question Holly for you is what is one piece of advice would you give to people who are thinking of investing in main street that is outside of Wall Street?


Holly: Get to know, listen to podcast like this, reach out to people, you know, investigate, at some point you’re gonna have to just trust but trust to verify. If somebody has been doing this a long time and I would say I wanna know where you live, right? I mean I wanna know about you as a person and what your values are because there are many, many ways and I don’t mean your investment like how you want I mean I just describe, right? I want to plan for the worst case scenario. I’m 58 years old and I don’t look it but I’m 58 and I don’t wanna lose money. I’m at the point in my life where I just really cannot afford to lose money. When I did that angel investing 25 years ago, you know, it was like pff whatever. I can’t afford to do that now. I don’t do that now except for with a little bit of money I have in my risky bucket, right? Frankly in the stock market too. The stock I bought this morning was from the risky bucket and to me that’s the riskiest place but nonetheless, you know, I thought all the time they do ground up construction which is great. You can make lots of money. I know lots of people that take earn out buildings that needed doctor and just fix them up and make them pretty and throw out there would be tenants and all the stuff that you make they do really well but you can also get caught at the wrong time and you’re in big trouble. So, I don’t do that.


Pancham: Got it. Cool. 


Holly: You gotta really decide what kind of investor, what’s important to me and that’s what the wealthy did, you know that. I mean I moved to New York City and then even think about whether I wanted to move to New York City I came for my career. That worked out fine and it will work out fine for most people, right? But the wealthy don’t think that way. They think about what kind of life do they want to lead then they design their—everything around that life.


Pancham: Absolutely.


Holly: And that was mind blowing to me.


Pancham: Yeah. Thank you. Thank you Holly for sharing that, all your knowledge, the things that you’ve written in the book and Hidden Investing – What the Wealthiest 1% Know That We Don’t, right?


Holly: But the wealthy know.


Pancham: Yeah, wealthiest people in the US know. So, that’s great sharing your knowledge here. So, Holly, how can listeners reach you if they wanna connect with you or look at your free report if you have anything for the listeners?


Holly: We have a special free report for you. You can get that freereport@keepmore at


Pancham: Got it. Thank you Holly for that and thank you for coming in today.


Holly: It was great. This is a lot of fun. I’ve learned a lot just from you.


Pancham: Thank you for that Holly and have a great day today.


I hope that you learned something from Holly and what she has learned over her investing career and now she’s fully retired and just living off passive income. Thanks for listening. I appreciate you. If you have questions, do not hesitate to email me at This is Pancham signing off. I appreciate you. Until next time.

Thank you for listening to The Gold Collar Investor Podcast. If you love what you’ve heard and you want more of Pancham Gupta, visit us at and follow us on Facebook at The Gold Collar Investor. The information on this podcast are opinions. As always, please consult your own financial team before investing.

Copy of EP #18 - 2 Guests

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